PROTECTING WHAT’S REAL

Digital identity protection for creators, athletes and public figures.

How irl hub protects its members

DISCOVER

We monitor for impersonation, deepfakes, identity misuse, privacy risks and suspicious activity.

ASSESS

We let you know and allow you to assess whether you want this material online.

RESPOND

Provide practical guidance, takedown support and specialist legal and PR assistance when issues arise.

What We Protect Against

Memberships

Protection for every stage

Watch

£14.99 per month

Know what’s out there and what to do.

  • Weekly scans for impersonation, fake profiles and identity misuse

  • Alerts when potentially harmful content is identified

  • Personal dashboard showing risks and recommended actions

  • Evidence capture, including links, screenshots and timestamps

  • Self service reporting guidance and takedown templates

Best for: Creators and professionals building their online presence.

Response

£99 per month

Regular monitoring with response function.

  • Weekly monitoring across agreed platforms

  • Human review of significant alerts

  • x1 Emergency task included per month

  • Submission and follow up of straightforward platform reports

  • Quarterly review of your digital identity risks

Best for: Creators and public figures with over 100k followers.

Elite

£249.99 per month

Proactive protection and priority support.

  • High frequency monitoring across a broader range of sources

  • Monitoring for deepfakes, voice cloning, scams and fake endorsements

  • x4 Emergency tasks included each month

  • Priority takedowns and escalation to platforms, hosts and registrars

  • Named protection contact and priority response

Best for: Established creators and public figures.

Emergency

For help with an urgent issue.

Emergency
£350.00
Limit 1 per order
  • 24/7 assistance when you need it

  • Legal review of one identified incident (up to 2 hours with a specialist solicitor)

  • Advice regarding platform reports, takedown request and more

  • Follow up with the relevant platform or intermediary

  • Access to our legal and crisis public relations database

Best for: Creators and professionals experiencing a one-off incident.

AIR X

The Rights Registry for Sport.
Verified athlete image rights for the digital era.

AirX helps brands, publishers, platforms and game studios identify, verify and license athlete image, likeness and digital usage rights with confidence.

No guesswork. No unclear chain of title. No unnecessary collective rights bundles. Just transparent, athlete level rights infrastructure.

For updates and early access to the future of verified athlete rights.